How Amazon’s IP Policy Changes Will Affect Sellers?

Amazon is now interested more than ever in protecting the interest of its third-party sellers. Apparently, it’s worried about the increasing occurrences which have to lead to the Amazon suspension of a variety of products from listings. Amazon’s legal help has to protect its third-party sellers because of their increasing. According to Jeff Bezos, third-party sellers make up a majority of the gross merchandise sales gotten on the website. Now, third-party sellers are responsible for 58% of the revenue which it accrues.

To put it simply, Amazon suspension services are seeking new ways to protect its sellers from counterfeit patents and IP infringement. The Amazon plan of action is to beef up its security measures to encourage more sellers to continue their service with them. As a part of Amazon seller advocacy, it has implemented the following changes;

  • Changes have been made by the Federal Trademark Registration Requirements to determine how users quality for Amazon Brand Registry.
  • Requirements for trademark applications by foreign domiciled applicants outside the US have also been changed.
  • Amazon’s legal services have taken a step further in Amazon seller advocacy by developing a new dispute resolution system to reduce future seller IP disputes. This type of service can be referred to as the Amazon lawyer.
  • Amazon legal services have also been developed to allow qualifying merchants to remove fraudulent and infringing listings by themselves.

To avoid an Amazon suspension, third-party sellers are advised to adapt to these regulatory changes easily.

What are the changes made to the Amazon Brand Registry?

As an Amazon seller, the Amazon Brand Registry is very important. It can be very critical to obtain and maintain this qualification. The new changes made to the Amazon Brand Registry are part of a new Amazon plan of action. It offers sellers the chance to control their product listings and make use of only accurate information for their brand.

Sellers with Amazon Brand Registry can easily edit the title and description of products, upload videos and images and a number of other options. As part of the Amazon suspensions help, sellers also have access to better search and report tools. It also offers automatic infringement protection.

Recently, the requirements for sellers to qualify for ABR have been changed. Amazon no longer accepts a single trademark registration in any country. Now, sellers have to register their trademark in the country where he wants to get its ABR.

To qualify for a trademark in the US, you would have to register with the U.S. Patent and Trademark Office (USPTO). Only a text or image mark is accepted e.g., a logo. Registering for your trademark in another country is no longer allowed. If you’re in the US, you’ll need to begin your registration process with the USPTO because it can take 8 – 12 months to complete.

These sellers would need to research their trademark to ensure that it is compliant with US trademark registration and common trademark laws in the US. Penalties could arise from failing to register your trademark with the USPTO. You could easily be under review by Amazon suspension consultants.

Because this process is a lengthy one, it would be necessary to begin the registration on time to prevent any trademark infringements that could make you lose your ABR registration. Be wary of tipping off any Amazon suspension consultants.

Foreign Domiciled Sellers Filling U.S. Trademark Applications

The USPTO has been continuously struggling with dealing with fraud and infringement done by foreign applicants. To deal with this issue of fraud, the USPTO has set a new rule that all foreign domiciles would need to file their trademark application through a US attorney. This change has gone into effect since August 3, 2019. Therefore, all sellers wishing to get ABR must be ready to work with a US attorney to get their US trademark. This means you have gotten the Amazon Sellers Attorney’s attention.

Patent Disputes between more than one seller on Amazon

As a part of Amazon’s legal help, Amazon has entertained countless IP disputes on its Web platform. It does this to protect the third-party seller and from fraud. Also, Amazon’s lawyer doesn’t have the resources to go through many complicated cases of IP disputes. It is also a part of Amazon suspension services.

To deal with the increase in fraud cases, it has developed a new system to help it combat any threats to third-party sellers.

All these reforms will help patent holders selling on Amazon POA. It will also help them fight off fraudulent activities.

Amazon Project Zero

It’s a new program that allows an Amazon seller which has qualified for ABR to provide identifying information to indicate ownership of IP. It is one of Amazon’s legal services. When registration is completed, the sellers are provided with vital tools to identify and remove frauds from listings.

What are other sites doing about it?

A number of other sites are fighting to stop fraudulent product listings. They have designed anti-infringement systems like Amazon suspension. Sites such as eBay and Shopify have been riddled with IP related claims. They have also been struggling to deal with them all. They are currently working to following the steps of Amazon Legal Services. Alibaba.com is a leader in developing the anti-infringement system.

Conclusion

The world’s economy now requires you to be thoughtful and resourceful. With the ongoing changes, sellers can get to sell their goods more securely. They even have better tools to help tackle infringement. Amazon suspensions help goes a long way, and it been done to satisfy third-party sellers.

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