How To Avoid Amazon Seller Account Suspension?


As a seller on Amazon, you must have heard things about seller account suspensions and how dreadful it can be. Despite the dreadfulness of such occurrence, many amazon sellers still fall victim and have their Amazon accounts suspended. Also, owing to the many misconceptions flying around the internet, an Amazon seller may easily make avoidable mistakes.

This article has been written to help you clear up certain misconceptions and help you prevent an Amazon account suspension. 

With the frequent spate of Amazon seller account suspensions seen on social media, you may wonder why this occurrence has become widespread. Well, the reason is that in a bid to improve marketplace services, Amazon has made stricter rules to guide Amazon sellers when dealing with buyers. Of course, this is only natural as Amazon generates its revenue mostly from buyers.

So, if a buyer has a not so pleasing experience with a seller, the brunt of this would be borne by Amazon and not the seller. And so, in the light of this, Amazon has made rules to ensure a smooth market experience which may give more consideration to the buyer than the seller. 

The Way Amazon Account Suspension Affects Its Sellers:

For an average full-time seller, income generated from Amazon is pretty much the primary source of livelihood. An Amazon suspension could be tantamount to getting fired or having one’s physical store closed down. Quite an experience to be eschewed for an Amazon seller, losing out on the opportunity to have access to over 2 billion users can be upsetting. As a seller with no knowledge about the rules, continually being worried about a ban or suspension is natural. Some of the reasons Amazon sellers get banned or suspended include violations of policy and abuse of Amazon Code Of Conduct. Some lose their accounts for poor customer services and misdemeanor. These strict policies are made to ensure the Amazon marketplace is the best in the world. And of course, you know that, right?

Since a lot of misconceptions abound on the internet, even the best of sellers have had their seller account suspensions.

These misconceptions don’t only get you suspended. They may also make it quite challenging to have your account reinstated, which could be interpreted as a final, unwilling forfeiture of a source of subsistence.

In the event of a suspension, an account suspended appeal must be immediately submitted to restore privileges. Good knowledge of what the suspension and reinstation entail is critical to the retrieval of an account. The steps to be taken after the suspension of an account is known as Amazon Plan Of Action — Amazon POA. Visit our website to seek advice from our sellers’ attorney on how to write a perfect plan of action.

Shedding Light on Some Common Myths:

As previously stated, many misconceptions are prevalent, not only widespread but harmful. One of which is the false belief that choosing to, or not to alert Amazon will not change a suspension. 

As previously stated, many misconceptions are prevalent, not only widespread but harmful. One of which is the false belief that choosing to, or not to alert Amazon will not change a suspension.

Myth: “If the problem item is deleted, I may avoid an Amazon account suspension.”
Fact: Deleting the problem item shows that you may be avoiding responsibility for doing something wrong, which only compounds the issue.
Instead: A response to the warning email telling Amazon you are aware of the problem and the plans you intend to take to rectify it.

Myth: “Knowing someone who works at Amazon will guarantee quicker attention to my complaint.”
Fact: Amazon is a highly structured organization with a lot of departments. There’s a high likelihood your contact may be of little help.
Instead: Knowing someone in the company will only come in handy if they are in the right position to be of help. Knowing this beforehand will save you wasted time.

Myth: “Responding to Amazon emails will only make them take down my shop.”
Fact: Delay in response only complicates issues and postpones the inevitable. The sooner you respond, the sooner the process of rectification begins. 
Instead: Imagine Amazon emails were your bank statements which you refused to check for a long time; the result could be detrimental, right? It’s best to avoid delays and to send a reply to a well-thought-out plan to rectify the problem.

Why Was My Amazon Account Suspended?

The reason for Amazon’s stringent rules and regulations is obviously because of its stellar marketplace. And to maintain this position, rules guiding the conduct of sellers and buyers must be upheld firmly. High standards are set, and as a seller fails to meet these standards inevitably results in an Amazon seller account suspension. 

A host of reasons may cause an Amazon suspension. The cause of suspension is always rational and justifiable when studied carefully to reveal a breach in any of the company’s policies. 

The first thing to know in the Amazon POA is why your account was suspended. This information would be provided in the notification email sent to you by Amazon. You can also check your Seller Central then click your Performance Notifications to see your email.

Reasons That May Account for Your Amazon Account Suspension:

Many reasons could lead to Amazon seller accounts suspensions ranging from unscrupulous activity to poor performance ratings. It is imperative to understand the appeal process. So, shall we? 

1. Performance Quality POOR PERFORMANCE. If you get this notice, then it means you’ve not been meeting the targets and standards set by Amazon. To know which of your services have not been up to par, simply check your ACCOUNT HEALTH DASHBOARD. Here you’ll find the amount of the performance issue and see which of them failed to meet the required standards that resulted in an Amazon suspension. 

2. Seller Policy Violations Take inventory of your selling practices that must have contravened Amazon’s stated rules. Though the rules are elaborate, a careful check will point out where you might have fallen short of your seller practices. To ensure a secure marketplace for buyers, Amazon has clear rules by which sellers have to abide. These five rules detail seller practices and behavior:

  • Commitment to buying and selling must be honored
  • Account information must be maintained and up to date.  
  • A second account must not be opened in the event of the striping away or limitation of privileges on the main account.  
  • Feedback is required after every transaction with your partners, a thoughtful one at that.
  •  Self-misrepresentation must be avoided; the faking of one’s identity is discouraged.  

3. Product Rule Violations
You have to check your inventory and inventory intake to know if you’ve violated any product rules. Then, you will be able to ascertain the parts of your supply that have been prohibited or blacklisted for removal. The prohibited item may even be included in the notification by Amazon. If you receive this notification, checking your inventory will not be necessary.

To measure the performance target, Amazon uses three metrics: rate of late shipment, defected order, and pre-fulfillment cancel rate. Read through the following to understand better:

Order defect rate: This is categorized under the number of orders with negative feedback. Negative feedback rating refers to any rating of one or two stars, a complaint from buyers about their order, and the disputing of an order by a buyer as a credit card purchase. Sellers must try to keep their order defect rate below 1% to avoid an Amazon seller account suspension.
Pre-fulfillment cancel rate: This is the total number of orders canceled by a seller before confirming shipment over the total amount of orders within the same time-frame. To avoid Amazon suspension, sellers must keep their pre-fulfillment rate lower than 2.5% as high rates suggest poor management of a sellers’ product inventory.

Late shipment rate: Amazon calculates this by finding a ratio of the number of orders that are long due for shipment and the total amount of orders within the same time-frame. Customers are bound to be dissatisfied when deliveries are late. And by now, you must have known that Amazon doesn’t take this lightly.

4. Violation of Restricted Product Rules
For every product category, Amazon has a set of product restrictions to ensure that the resale of specific products doesn’t get restricted. Amazon Restricted Product pages should be studied carefully to make a seller’s supply appropriate.

How to Prevent or Remedy an Amazon Account Suspension :
Fast action is what is required to prevent Amazon seller account suspension. Amazon gives a 17-day grace to submit an amazon account suspended appeal. 

As a seller, immediately you get a notification, fix it as soon as possible by telling Amazon your intention on rectifying the issue. An appeal must be written with a concise plan about how you intend to resolve the issue. It is imperative to give great detail in the description of your solution as you may not get a second attempt to do so. This process, as mentioned earlier, is referred to as the Amazon plan of action – Amazon POA and should be submitted to Amazon Seller Performance on your dashboard.

Some Helpful Tips in Writing A Good Plan of Action To Get Your Account Reinstated:

  •  In the beginning, introduce yourself shortly. 
  •  Use a professional tone, avoid being informal. 
  •  Don’t put on airs or act tough. Be polite; Amazon employees have been trained to handle such situations. 
  •  Don’t dictate to them how to go about it.  
  •  Your facts should be stated in simple terms. Avoid paragraphs, use bullet points instead.  
  •  Don’t pass the blame to your buyers — own responsibility. 
  •  Point out vividly why you were suspended, acknowledge your mistakes and its effect on the buyer. 
  •  State that you’re willing and committed to giving exceptional quality service, and you have the full understanding that it is a privilege to sell on the Amazon marketplace.   

Some helpful tips to keep in mind to deliver exceptional service – you may also include this in your appeal to further show your commitment:

  •  Be observant of your customers’ opinions of you.  
  •  Keep a sincere, open, and direct communication with buyers. 
  •  Your products should have correct labels. Your new products should be labeled “new”; your used products should be labeled “used.” 

Tip: To improve your interaction and communication with customers downloading the Amazon Seller app is your best bet. To conclude, nothing warrants that submitting your Amazon plan of action will reverse your account suspension. However, providing a thorough detail for the reason of your suspension will show your commitment and may well earn you an account reinstatement. To reinstate your suspended account it is best to consult Amazon Suspension Consultants.

Amazon is a company that is passionate about both its sellers and buyers. Seeing the strict rules and regulations as helping to deliver superior product service and quality will help make compliance easier.

Amazon Seller Protection ( offers flat rate legal services to Amazon Sellers from top 10 firms with no hidden fees. Pay $39*/a month and get unlimited letters and calls to real attorneys who will handle your case with care.


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