Why Do So Many Amazon Sellers Get Suspended For Being “Inauthentic”?

Why Do So Many Amazon Sellers Get Suspended For Being “Inauthentic”?

The Amazon suspension has affected many Amazon sellers, and they have lost their trading accounts. The real problem is that many of these sellers are not clear about why they’ve fallen victim to the Amazon suspension. What’s even worse is that it takes time to resolve these issues. Many sellers send huge amounts of money trying to restore their accounts with the help of ASIN reinstatement specialists. A lot of sellers have to contact the Amazon lawyer or seek other forms of Amazon legal help. The attorney in charge spends time dealing with a variety of applications and complaints. This explains why the reinstatement process isn’t a swift and easy one.

What does Amazon mean by “Authentic” goods?

However, the truth is that a lot of sellers have failed to understand the new policies by this online retail platform. In the new policies made by the e-commerce platform, a lot of dealers confuse what Amazon means by “genuine” goods. Most third-party sellers believe they sell authentic products, but still, get penalized by Amazon. It is possible to sell genuine goods, but they are referred to as inauthentic depending on where they are purchased. Often, these dealers are trading in goods from unauthorized sources. So, the authenticity of a seller’s product is not only determined by its quality; the source of the product matters as well. The retail outlet has taken up a new verdict to suspend any dealer who trades in goods from untrusted sources. The penalty for this offense may include the amazon seller account suspensions. Specialists rendering Amazon suspension service might start getting a high influx of clients. These professionals mean no harm. Patronizing ASIN reinstatement specialist after losing your selling rights on the platform is quite inevitable.

Why is Amazon so concerned?

These sellers are oftentimes found purchasing goods outside the normal distribution channel. These goods have a higher chance of being stolen, counterfeit, or experience drops in quality. Amazon is concerned about providing its customers only with goods of high quality. The retail giant is known to be very much committed to customer satisfaction. To avoid liability, it will eliminate all products suspected to be from unauthorized sources. They are also under pressure from a lot of brands to stop the distribution of these inauthentic goods.

Why Your Goods Might Be Flagged As Inauthentic?

The algorithm set by this retail platform goes through buyer-seller images, product reviews, product returns, and seller reviews to identify possible problems. Any complaints about the authenticity of the product may lead to unsavory sanctions. Amazon watches out for claims that state that the products are old, fake, used, faded or not match the listing. However, the brand itself may report dealers. Brands have a right to this complaint to protect their distribution channels. Any of such complaints from the brand might get the distributor or seller into legal troubles. Such sellers resort to finding Amazon legal services. If you fall, victim to this, contacting the Amazon product appeal service might be your best bet.

What Happens When Your Listing Is Suspended for Inauthentic Goods?

At first, Amazon will request for invoices for the past 365 days. They want to see all the goods you have purchased for the past year to fondue their authenticity. After this, the invoices will be processed for verification. Failure to verify the invoices will mean that the suspension will not be lifted. While trying to ensure there are no errors during the process, invoice verification can take days or even weeks.

How Sellers Can Solve Inauthentic Complaints Easily?

Well, the only way to solve this suspension is to be prepared. Get all of your invoices and Plan of Action ready to handle the query from Amazon. This will help to tackle any issues that caused the suspension in the first place. This is the only certain way to fight the Amazon sellers account suspension.

Most suspended sellers don’t know what is expected of them in an Amazon POA. Before proceeding to write a plan of action, sellers need to look into their product reviews in the past 60 days for signs of dissatisfaction from customers. As a seller, you should analyze the cause of the negative reviews. Ask questions such as “is it a quality issue or a broken item case?” Check if a customer is complaining about a product’s appearance or the packaging. All these help you to write an excellent Amazon POA, and you’ll see that you’re only a few steps away from being reinstated.

How Can Sellers Avoid Suspensions Due To Inauthentic Complaints?

It’s impossible to eliminate the chances of being reported for an inauthentic complaint. However, if the good is new and purchased from the authorized source, you can significantly reduce this possibility. If you’ve been permitted to sell on Amazon by the right authorities, you will find it easier to fight this suspension. It probably won’t be necessary to involve an Amazon sellers attorney.

By identifying what is needed by this platform, it becomes easier to scale to the top without any issues. It’s better that you don’t get flagged in the first place because it’s harder to fight. As a seller on Amazon, it’s best to be prepared, and plan to avoid different funny scenarios.

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